Mailigen is a versatile email marketing software that operates in the cloud, making it accessible to businesses of any size. Its purpose is to assist in the creation and management of email marketing campaigns. With Mailigen, users can easily design personalized email templates, send targeted campaigns, and monitor the performance of their email campaigns using comprehensive analytics and reports. Additionally, the software integrates seamlessly with various third-party applications including Shopify, WordPress, and Salesforce, allowing for increased functionality and a more streamlined workflow. Mailigen offers