It has been observed that an increasing number of young people are using jewellery not just as a fashion statement, but also as a means to express their individuality and distinctiveness. They strive to dress in a manner that sets them apart from other groups. BLACKHEAD captures this perspective through the concept known as "Cultural Creator".
It has become evident that the younger generation is increasingly embracing jewelry as both a fashion accessory and a means to express their individuality and attitudes.
